10 songs

Posted by Claire Connelly in Entertainment, Media, Technology

The Record Industry Association of America (RIAA) is suing a seriously ill teenager for illegally sharing music, despite the fact that her family couldn’t afford to represent themselves in court, let alone pay a fine.

19 year old Ciaro Sauro illegally shared ten songs. Ten songs. But her family couldn’t afford to defend the case, so a Federal Judge found her guilty in absentia and imposed an $8000 fine, which she can’t afford to pay either, due to hospital bills.

Moreover, Sauro denied the claim, saying “Look and see where the downloads came from, and look and see that it’s not me. It’s not fair to do to me.” Better yet, the internet account is in her estranged father’s name, he doesn’t live at the same address.

Thankfully, according to a local report, Pittsburgh Attorney James Brink has offered to represent the Sauros for free and will ask a judge to reopen the case.

I don’t necessarily agree with what Sauro allegedly did, but I can’t help but think that if record companies weren’t putting massive mark-ups on their cds and dvds – people would have more incentive to buy.

These are the same companies that tell us we should value market forces, and yet are either stubbornly refusing to see the truth and adjust their marketing plans and prices accordingly, or they see the truth and still refuse to change thinking they can use outdated business mechanisms and old-school litigation to intimidate people into buying music.

News alert: No one is on the side of record industry (besides the CEOS and record label owners that walk away with million dollar bonuses). I know a lot of people that refuse to download music on principle – in support of the artist. But I have yet to hear anyone say “I really love this record label, they work so hard, they’re truly amazing, they deserve my $60 .” (When we know it costs about 5$ per cd to produce).

As an aside, I predict that in ten or fifteen years the record industry will become defunct due to the massive amount of profit they reap from selling albums and merchandise. Artists only receive a small proportion of the profits from cd sales. Most of the money they make is from merchandise when they are on tour.

I predict that with the rise in success and popularity of internet marketing (it has already superseded both radio and television advertising), bands will start employing internet marketing agencies who will take a much smaller share of the profits, and simply begin releasing albums online. That way the people who actually make the music can reap the rewards of their hard work and determination.

It’s also an affective way of keeping costs down for consumers, not having to include a mark up to cover the costs of pressing cds, printing cd art etc. Consumers have the choice of buying only the songs they like, or whole albums. It’s a mutually cost effective way of targeting audiences.